Category Archives: Search Engine Optimization

Top Thee SEO plugins for WordPress

It is a fact that by using WordPress as a main platform for website building or blogging, you significantly enhance your chances of ranking high on the search engine result pages. Major search engines such as Google, Yahoo and Bing simply love the way WordPress functions, thereby making it an ideal platform if you are interested in increasing your online visibility and attracting more customers. With the help of few WordPress plugins, you can rank your website even higher on all major search engine result pages.

Application of main SEO principles to the blog structure, website and various blog posts is necessary for making it more prominent on major search engines. This will automatically enhance the traffic coming to the website or blog and provide you with a much enhanced visibility.

Now, WordPress plugins are tiny programs, few of them free, while others paid and can do various things Read more »

The Importance of Original Content on Blogs for Google

More and more people are earning money from blogs. You just need to set up your blog with ads on it to be able to make money. You will need content on your blog that is written in a way that it will show up in Google searches so get enough traffic to your website to get paid for the advertising. While it might be tempting to use recycled content from other websites, it is very important to only put original content onto your blog.

When you are setting up your blog, you may find that it is time-consuming to generate a lot of content for it. This may leave you tempted to take content from other websites, just so our blog is full when you launch it. This is not the best idea because you will be putting your work out there and it will become apparent that your content is not original. The least of your issues with doing so will be causing readers to not want to come back to your blog.

You may have bigger issues if you don’t use original content for your blog. If the content you took was copyrighted Read more »

Recent SEO news and tips from Matt Cutts

There were two recent YouTube updates from Matt Cutts, the head of Google’s webspam prevention team, with some useful and important SEO updates.

First, we will discuss a few items from a live question and answer session with Matt Cutts, from September 11, 2011, and then Matt Cutts’ August 11 video with the answer to the question: “Does Google consider SEO to be spam?”

From the Q&A video, a quick question was “What effect does +1 ranking have on SEO?” Matt’s answer was, “Right now we are still studying it.” He says that Google is very excited about it and expects good things to come from it. A follow up question asked if +1 ratings helped Ads, and the answer was no.

A viewer asked when PageRanks would be updated again. Matt’s answer was that Google runs a script automatically every three months or so, to update the PageRank. In addition to the … Read more »

Stay Away From Link Farms

The Internet is full of ads for link exchanges for building backlinks to your websites. If you exchange links with good quality sites with a high ranking it does help increase your sites page rank, but on the other hand if you link to spam sites it could hurt your ranking and possibly get your site banned by Google. It is best to avoid link farms like the plague; here are a few reasons why buying links from these sites are bad.

Link farms are penalized by Google

The recent Google Panda algorithm reset the quality ratings for many sites. Google bots crawl websites for information to discover if a site contains high-quality relevant content and ranks it by how much traffic the site receives. Link farms promise thousands of backlinks for one low price, however these links are from thousands of sites unrelated to your site’s content and therefor will not rank well and may even be penalized.

Linking to sites with no relevance

Linking to sites with unrelated content will not help raise your rating. The best way to build good quality backlinks is to find sites on similar topics and content and … Read more »

The Google “Freshness” Update

On November 3, 2011, Google announced their newest algorithm update called the “freshness” update. This update works to move new or “fresh” content to the top of the search pages. Google’s thinking behind this latest update is that users typically desire the newest news rather than older information. When the information is equally relevant to the search, the new algorithm will position the newer information first. This new search algorithm will help to keep Google in its spot as the most used search engine, giving it the edge over competitors like Bing.

Google began its master plan to promote newer information and more relevant topics in 2010 when they … Read more »

Are Godaddy’s SEO services worthwhile?

SEO or search engine optimization is critical to any business development. When your business is in a higher position in the search engines, because of revelent backlinks, article directories, and other SEO operations the product or service will be seen regularly. Go daddy uses basic and advanced SEO techniques to help you gain dominance in the niche you have. Go daddy is already an authority on the web for many products and services. So having them as an SEO consultant is a pretty decent idea when you think about the benefits to your search rankings.

They exercise the influence of different types of search engines to help you get the best results. Not every search engine is run the same and not everyone uses the same algorithms to catalogue search engines. For example, Google loves to use back linking.. Back linking from similar content authority with higher page ranks allows goolge to identify your page as an authority on your specific function which results in your links being rated higher.

Other search engines link bing … Read more »

The importance of internal website linking for seo

Search engine optimizers use words to promote their brand. This is usually done in the hope that the business brand name becomes more relevant to a search engine. To get people from one site to another, search engine optimizers highlight and link their keywords for the purposes of driving traffic. This is called internal linking.

Search engine optimizers have various techniques when it comes to internal link building. However, the general principle is to have one or more websites viewed by the internal link traffic from other smaller sites, with those sites supplemented by others. Once the website viewer is on the site there is a chance that the viewer will follow through with a product or service purchase. Alternatively, the viewer will become familiar with the … Read more »